This permanent hair color is designed specially for clients who want a luminous, natural-looking mane.
Wella Professionals, a global leader in professional haircare innovation, announces the launch of its latest breakthrough, Illumina Color, a permanent hair colour designed to deliver clean, balanced results with long-lasting colour.
What is the USP of Illumina Color?
Hair colour can often leave hair looking brassy or overly warm, affecting the clarity of the final result. Formulated with a unique violet base, Illumina Color is ideal for Indian hair, helping cut brassiness and excess warmth so colour appears clean and luminous.
Combined with Illumina’s Microtones dye, the most sophisticated dye combination developed by Wella Professionals that mimics natural hair tones, and Microlight Technology, which protects cuticle clarity and allows light to enter the hair and illuminate from within, Illumina delivers inside-out luminosity and multi-dimensional colour.
Illumina Color also features built-in Metal Purifier Technology, which helps prevent hair damage when metals are present in the hair, ensuring pure colour results while maintaining hair quality.
More About the Brand
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as the No. 1 Salon Color Brand in the World, Wella Professionals, and additional brands such as Sebastian Professional, System Professional, weDo Professional, Clairol, OPI, Nioxin, and ghd.
With 6,000 employees globally and a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For further information, visit: www.wella.com.
