March 10, 2022: Sourav Ganguly, ex-cricketer and BCCI president, has been selected as VICCO’s brand ambassador. The Indian personal care brand will conduct TV, print, and digital advertising featuring the former Indian captain. According to Shrirang S. Tembhekar, Head of Marketing at VICCO Laboratories, Ganguly’s demeanour naturally gels with the brand’s concept and will help leverage the brand. The company strives to rekindle memories in the minds of the people, many of whom grew up seeing Ganguly hit spectacular shots during cricket tournaments while listening to the famed VICCO commercial jingles on the same TV screen.



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