ITC Vivel onboards Bollywood actress Sonam Kapoor as its brand ambassador. In its latest campaign, Sonam charms as a symbol of natural beauty, appealing to the sensibilities of young, contemporary Indian consumers. Set amidst the backdrop of nature, the ambience spells richness, putting the highlight on aloe vera, the star ingredient of the product. Suitable for all age groups, the campaign highlights the characteristics of the soap.