Beardo, India’s leading male grooming brand, has launched its latest product range, ammonia free permanent hair colours, especially for professional use in salons.

This new range of professional colours uses a unique oil diffusion mechanism that allows for deeper penetration. With ingredients that include four oils – argan, olive, sunflower, and almond oil, it helps nourish the hair. All the colours are ammonia-free, paraben-free, and sulphate-free; thereby making them safe for the hair. The products have no-drip application, making it easier for salon professionals to apply it.

According to Sujot Malhotra, CEO, Beardo, with this product launch the brand has showcased its commitment towards the long-term potential of male grooming in India. At present, Beardo products are available in over 5,000 salons and the brand aims to collaborate with more salons. The latest product range has received an overwhelming response owing to the technical nature of the colours.

Having dominated the men’s online grooming and styling world for over 7 years, Beardo has become a force to reckon with. Their curated product offerings across men’s grooming, styling apart from lifestyle and fashion are trendy, unique and exclusive. Leading influencers and celebrities like Suniel Shetty, Yash, BeYouNick, BhuvanBam, Ashish Chanchlani have been associated with the brand in the past along with many other well-known influencers.

Currently, Beardo has Hrithik Roshan as its brand ambassador.