16 Oct 2023

Soha Ali Khan is yet another celebrity who has joined the celebrity bandwagon of promoting the beauty industry as she features in Earthraga’s promotional ad campaign.

Earthraga is a D2C brand that has organic and natural skincare products that use naturally pure and plant-based ingredients in its offerings. The brand is in line with Soha’s philosophy of using clean, chemical-free products. She believes in having a healthy lifestyle and uses natural and gentle cosmetics for her skin. Through this partnership, Soha aims to promote Earthraga’s organic, skin-friendly products that are affordable and use eco-conscious practices.

According to Soha, the brand promotes non-adulterated and natural products, which connects well with the actress’ vision, being an environmental enthusiast.

The brand is plastic-neutral and offers products for all skin types and for all age groups.