February 17, 2022: Honasa Consumer launches new skincare brand Ayuga. The brand will be collaborating with Shilpa Shetty Kundra. This collaboration intends to convey the brand’s philosophy of ‘restoring balance in life via rituals and recipes’. This skincare line includes Kumkumadi, an authentic Ayurvedic composition based on the text of Astanga Hridyam and recreated in modern skincare forms. Ghazal Alagh, Co-founder and Chief Innovation Officer of Honasa Consumer feels confident that the partnership with Shilpa Shetty Kundra will help promote their brand proposition to millennials. Ayuga is formulated with the optimal combination of ancient ayurvedic recipes and face yoga methods for modern millennial skincare.