16 May 2022

Kane Lim, the superstar from Netflix’s Bling Empire has been named as the latest brand ambassador by Fenty Beauty. He is the first Southeast Asian to join the brand.

The campaign featuring the Singaporean reality TV star will be showed in Sephora’s flagship store in Singapore this month. Through this ad Kane aims to remove the stigma about men’s skincare as a lot of Asian men are still not comfortable discussing beauty and skincare. Kane added that this ad campaign has also helped him discover confidence.