Shraddha Kapoor has become an investor and ambassador for the D2C beauty and personal care brand, MyGlamm. The beauty brand offers 600 cruelty-free products across skincare, make-up and personal care. The brand works on the philosophy of building a community with the users wherein they engage with the customers, seek their feedback and create product formulations on the basis of this interaction. This was what attracted the Bollywood actor to be an investor and ambassador. Shraddha Kapoor expressed that the D2C market is growing rapidly and it is the future. Through MyGlamm, she hopes to understand and fulfill the beauty needs of her fans.