Online beauty retail brand, signed Sara Ali Khan as its brand ambassador to empower women to look inside out beautiful. The campaign called #GoPurplle is based on the philosophy of ‘Beauty for All’. It focuses on the authentic product ranges from 6,000 make-up products, 5,000 natural product offerings with exotic ingredients; all under Rs. 400. Manish Taneja, Co-founder & CEO of shared that Sara will lend her voice to inspire consumers to embrace their unique journey; to make beauty reach the comfort of every home. Sara Ali Khan said, “Purplle stands for the beauty that is inclusive and accessible to all. It enables women to fulfill their aspirations and even envision bigger dreams, as they look and feel their gorgeous best.”