Olay brings on-board Tara Sutaria as the face of its premium wide-ranging skincare line which includes moisturizers and serums. Olay India’s V. P. Rohini Venkateswaran stated that Tara was a role model for young women across India. Her elegant, relatable and bubbly aura would complement the brand’s ideology and lead to a long-lasting connection with the consumers. As a brand, Olay promotes confidence in women and with this partnership, it is making this commitment even stronger.
Tara Sutaria expressed that as a brand, Olay not only understands a woman’s skin needs, it goes beyond to becoming their friend and confidante. “As a young Indian woman, this is something I personally connect with and I am thrilled to be Olay’s new brand ambassador. I feel humbled to be able to take this legacy forward and do my bit to encourage women to be their best selves and feel confident and beautiful in their own skin, always,” she adds.