Myglamm, a leading beauty brand, has launched a new ad campaign with its brand ambassador, Shraddha Kapoor. The new campaign is called #EatLikeAGlammGirl and showcases how the right shade of lipstick and long-lasting products are as important as sweets are in a celebration. With this campaign, Myglamm has introduced its latest Ultimatte Collection of lipsticks. According to Sukhleen Aneja, CEO of the Good Brands Co Division of Good Glamm Group, the ad campaign showcases that a woman can eat her favourtie treats and look glamorous with the Myglamm Ultimatte Collection, which promises to stay transfer-proof. Adding to that, Shraddha Kapoor said that the Ultimatte Collection is the ideal choice this festive season as it allows people to indulge in their favourite foods without worrying about touch-ups. As part of this campaign, customers can win goodies on travel with a purchase of more than Rs. 1500.