Lotus Herbals is the official beauty partner for Bigg Boss Season 14, Colors TV and Voot, its digital platform. With this association, the brand aims to run a multimedia campaign with Jacqueline Fernandez, brand ambassador for Lotus WhiteGlow range. The brand’s motive is to become the go-to choice for everything related to skin for a contemporary Indian woman. Further, Lotus Herbals aims to make its campaign effective by extending its reach on national and regional TV channels and on OTT platforms.
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