18 Oct 2023
Kareena Kapoor Khan has collaborated with Vineeta Singh and Kaushik Mukherjee, the founders of Sugar Cosmetics, to launch Quench Botanics, a premium Korean skincare brand. Kareena will be the co-owner and investor at Quench Botanics, adding another feather to her cap as an entrepreneur.
According to Vineeta Singh, Co-Founder and CEO of Sugar Cosmetics, it was excellent to have Kareena as part of the team as she seamlessly aligns with the brand’s vision of offering products that are minimalistic and natural.
Quench Botanics is designed to suit all Indian skin types and the varied weather conditions. It has a wide array of products that are made with 100% vegetarian natural ingredients. Currently, it has 90 products with many more in the pipeline. The brand is mainly targeting the youth and, hence, has kept affordability as its mainstay.