MAC Cosmetics has announced Bhumi Pednekar as the latest face of their iconic VIVA GLAM campaign. The Bollywood star is set to represent the brand’s philanthropic initiative, which aims to raise funds and awareness for social causes such as supporting HIV/AIDS patients.

Bhumi Pednekar expressed her excitement about this collaboration, stating her belief in using her platform to bring about meaningful change and commitment to contributing to social causes beyond her acting career.