Beardo, the male grooming and styling brand, has come up with a new musical campaign to glorify the classic ‘Mooch’. The new upbeat music video has some of the most good-looking men including, Hrithik Roshan, Kunal Kapoor, KL Rahul, Nick (BeyouNick), Binny (the music composer) and many others. The main idea of this video was to celebrate manhood with the most classic symbol of the moustache. It also aims to get Beardo followers to join in the interactive activities they plan to have on social media.

In this campaign, Beardo is also showcasing their latest product – a mooch mug, specially designed to keep any froth from coming in the way of the moustache. This mug marks the entry of the brand into lifestyle category.