Beardo and the comedian Vir Das join hands to promote Beardo shampoo through a digital ad film that makes use of a satirical approach
Beardo ropes in the comedian Vir Das for their latest Ad commercial. In the Ad film, Vir Das is seen mocking men who use women’s shampoos and prompts them to throw away their girlfriend’s shampoo. Vir Das says that men are killing their hair, manhood and distant relatives by using women’s shampoos. The ad film promotes the brand in a satirical way.
The ad campaign was posted as a collaborative post between Beardo and Vir Das on Instagram. The post saw #MardoonWaaliBaat as part of the caption.
Commenting on the campaign, CEO of Beardo, Sujot Malhotra said, “Humour is the one form of advertising that lets you convey the most controversial of messages. We wanted to sensitize men that they have been using female-oriented shampoos from years. We want to ensure men have access to all the necessary tools to look and feel irresistibly manly. Naturally, Vir Das’s sarcastic and brutally honest approach, made him the perfect fit for the campaign. It’s great to see how our strong sentiment towards masculinity has fit harmoniously with Vir’s impeccable comic timing in the film.”
Beardo is a leading Indian men’s grooming brand. This was one of the first start-ups that took men’s grooming seriously. The company was launched back in October 2015. The revenue of the company has been increasing each year and in 2020, Marico acquired the brand.
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