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Only 3.61% of COVID-19 related ad claims were true says Advertising Standards Council of India (ASCI)
mCaffeine raises Rs 42 crore in Series B funding
Industry News

mCaffeine raises Rs 42 crore in Series B funding

mCaffeine, a Pep Technologies owned digital-first personal care brand has raised Rs 42 crore in Series B funding round. The

Purplle targets USD 100 mn sales amid the pandemic
Industry News

Purplle targets USD 100 mn sales amid the pandemic

The pandemic has led to people staying indoors and using e-commerce platforms for essentials, grooming and personal care. This creates

MyGlamm acquires POPxo
Industry News

MyGlamm acquires POPxo

With a strategy and aim to produce largest content, community and an e-commerce platform for women, beauty retailer brand MyGlamm

Havells India observes five-fold growth in self-grooming goods
COVID-19 UPDATESIndustry News

Havells India observes five-fold growth in self-grooming goods

Coronavirus has led to a demand of personal care and self-grooming products. Noida-based electrical equipment company, Havells has witnessed a

Nykaa Launches Bath & Body Works
Industry News

Nykaa Launches Bath & Body Works

Nykaa, India’s largest online retailer brand launched Bath & Body Works as a part of its incessant attempts in offering

Lucy Hale becomes ALMAY’s global brand ambassador
Celebrity & Fashion

Lucy Hale becomes ALMAY’s global brand ambassador

Smash-hit TV show actress and singer Lucy Hale has become the face of ALMAY where she will feature in a

Idris Elba trademarks his name to introduce ‘Sable Labs’
Celebrity & Fashion

Idris Elba trademarks his name to introduce ‘Sable Labs’

Actor Idris Elba has applied for permission to trademark his name to introduce a beauty range with wife Sabrina under

Kristen Bell & Lord Jones together launch Happy Dance
Celebrity & Fashion

Kristen Bell & Lord Jones together launch Happy Dance

Kristen Bell joins hands with Lord Jones, founder of Luxury CBD company to launch an affordable, clean, simple, high-quality and

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