Spanish dermo-cosmetic brand Casmara and India partner Esskay Beauty Resources successfully hosted the first edition of Skinomics 2025, a strategic salon conclave focused on “The Business of High-Return Facials,” on July 17 & 18, 2025, in Gurugram. The immersive two-day conclave gathered leading salon owners from across 250 cities in India, including beauty entrepreneurs and skincare experts.
Focusing on redefining India’s premium skin services market the attendees gathered actionable insights and easy to apply strategies designed to help salons unlock recurring revenue, enhance pricing power, and build lasting client loyalty.
Conclave Highlights
An expert-led panel discussion moderated by Ankit Virmani & Subham Virmani, Directors of Esskay Beauty Resources was attended by industry leaders such as Samir Srivastav, CEO, Looks Salon, Neeru Radhakrishnan, Founder, Play Salon, Pankaj Kila, Founder & Director, Head Turners Salon and Kenza Bourezgui, International Business Manager – MENA & Asia, Casmara. The panellists delved into the various issues currently being faced by salon community right from low salon footfalls to a consistent movement of retail products to customer’s resistance towards trying premium & exclusively priced treatments.
Ankit Virmani, Director of Esskay Beauty Resources, commented, “Our vision for Skinomics is to create a collaborative knowledge-sharing platform where salon professionals can openly address both opportunities and challenges in the skincare segment. By bringing together global expertise and delivering practical strategies, we’re equipping salons to drive stronger returns and develop enduring client relationships. The launch of Skinomics underscores our dedication to introducing world-class innovation to Indian beauty businesses.”
The launch of the Skinomics Conclave marked Esskay Beauty’s 23-year journey and also the official Indian launch of Casmara’s international bestsellers including the Golden Age Agueda’s Secret (retail range), Retinol PROAGE (both retail & professional) , and a pathbreaking Q10 Rescue Range with Smart Q10 GPS Technology & Cosmetic Radiofrequency.
Kenza Bourezgui, Export Area Manager at Casmara Spain said, “India, with its incredible diversity in complexions and beauty goals, is a constant source of inspiration for Casmara. We are excited to launch our new collection, featuring effective formulations that empowers individuals to feel confident in their skin. Our partnership with Esskay Beauty has enabled us to connect deeply with the market and ensure our flagship products reach those who seek the best in the skincare.”
Subham Virmani, Director of Esskay Beauty Resources, added, “Together with Casmara, we are bringing industry-leading skincare that delivers visible results and elevates client satisfaction. These new launches reflect a new era of expectations and quality in professional beauty, and we are proud to help raise the bar for excellence across the industry.”
With strong participation and robust engagement from industry leaders, Skinomics 2025 has paved the way for professional development and innovation in the Indian salon sector.
For further information visit https://esskaybeauty.com/, www.casmara.com/en/
