Rasha Thadani is the new face of Nykaa Cosmetics
Nykaa Cosmetics has announced Bollywood debutante Rasha Thadani as its new face. Thadani’s youthful energy and authentic style align with Nykaa’s Gen Z target audience and its mission to empower individuality. Nykaa Cosmetics, known for its innovative and high-quality products like the Superlight range and Lip Glaze, aims to further connect with young consumers through this partnership. Adwaita Nayar, Executive Director at Nykaa, expressed excitement about the collaboration, highlighting Thadani’s embodiment of Nykaa’s values. Thadani shared her enthusiasm for the brand, emphasizing its focus on self-expression and experimentation.
e.l.f. Beauty and astronaut Amanda Nguyen champion women’s empowerment
e.l.f. Beauty has partnered with astronaut and activist Amanda Nguyen to promote women’s empowerment. The collaboration highlights Nguyen’s work with RISE and the Sexual Assault Survivors’ Rights Act, aligning with e.l.f.’s commitment to accessibility. A new episode of e.l.f.’s “Show Your(s)e.l.f.” series features Nguyen’s journey. This partnership reinforces e.l.f.’s dedication to supporting women and girls, extending beyond beauty to leadership and sports.
Blackpink’s Rosé is the New Face of YSL Beauty
YSL Beauty has announced Blackpink’s Rosé as its newest global brand ambassador. The brand cited Rosé’s confident attitude and unique artistry as perfectly embodying the YSL woman. Rosé, who recently gained acclaim for her solo work, expressed excitement about representing the brand’s values of self-expression. She will debut in the upcoming “Yves Saint Laurent Beauty Love Collection” campaign.
Lancôme unveils L’Absolu Rouge Drama Matte lipstick with Olivia Rodrigo
Lancôme has relaunched its L’Absolu Rouge Drama Matte lipstick with 10 new shades and a cream-to-powder formula. The campaign stars global ambassador Olivia Rodrigo, showcasing the lipstick’s velvety matte finish and long-lasting wear. Infused with ceramides and rose extracts, the formula offers comfort and hydration. The updated packaging features a modern matte finish and the iconic Lancôme rose.
