The Comfort Zone – Davines Group and Rodale Institute have joined forces to establish the world’s first International Regenerative Organic Research & Education Center in Parma, Italy. This new project will serve as a research and regenerative farmer training hub. It will further expand the supply of regenerative organic ingredients and sustainability research for sustainable beauty brands. The study will focus on organic management in a Mediterranean climate, small to medium-sized European farms growing speciality crops for beauty, food, and nutrition and the close relationship between personal care ingredients and farming. “We want our partnership to positively impact our product development and supply chain, but also to serve as a catalyst for change that will animate sustainability studies and regenerative organic farming in Europe,” said Davide Bollatti, Comfort Zone and Davines Chair.