Johnson & Johnson (J&J) has started recalling all its fairness products in India as part of the initiative to exit the face whitening portfolio in the Middle East and Asia. This initiative started after the continuous anti-racism protests and activism witnessed in the US post the killing of an African-American citizen a few weeks back.

Distributors in India have received an email from J&J for a complete recall so they have decided to stop selling the Neutrogena Fine Fairness and Clean & Clear product line completely. However, the retailers have been asked to complete the sale of the current stock.

Even the websites of J&J are being updated to remove links to these products.