At the recent Hair & Beauty Show (HBS) India 2025 in Mumbai, Esskay Beauty Resources Pvt. Ltd., a prominent force in the Indian professional beauty industry, unveiled a dynamic new brand identity, signaling a significant step in its global expansion roadmap, “Vision 2030.” The rebrand, showcased to over 13,600 attendees at the premier event, reflects the company’s evolution into a more structured and service-driven enterprise, building upon its established network spanning over 300 cities and partnerships with more than 22,000 salons.
The redesigned logo embodies this transformation with a sophisticated deep base colour contrasted by a soft beige accent, conveying both elegance and approachability. The heart-shaped element symbolizes care and transformation, while a stylized checkmark represents the quality and trust that have been the cornerstones of Esskay Beauty’s legacy for over two decades.
Ankit Virmani, Director, Esskay Beauty Resources emphasized the significance of the rebrand, stating, “Unveiling our redesigned identity at HBS India feels like the perfect moment to share our excitement with the world. The new logo is more than just a visual change; it’s a reflection of who we are and where we’re headed. As we scale globally and deepen our partnerships, this rebrand symbolizes our evolution into a more agile, service-led organization, committed to building the future of professional beauty. With every detail, from the heart that celebrates care to the checkmark that stands for trust, we’re signalling a future where Esskay Beauty lifts everyone along to succeed together.”
Adding to this, Subham Virmani, Director, Esskay Beauty Resources commented, “This rebrand is also a renewed promise to our salon partners, one that strengthens our commitment to being more than just a distributor. Every day, we’re on the ground supporting professionals not only with products, but with education, training, and real-time solutions. As we expand globally, we remain deeply rooted in our purpose, to empower salons to thrive, scale, and succeed with us.”
Driven by a future-ready mindset, Esskay Beauty is strategically investing in international expansion and an agile supply chain to ensure faster and more responsive delivery and support for its partners. The company is also enhancing its customer engagement strategy with expanded educational initiatives and extended salon support, aiming to foster genuine growth alongside product distribution.
Further strengthening its offerings, Esskay Beauty has introduced two new verticals: Elite, focusing on premium brands like Rica and Mr. Barber, and Luxe, featuring luxury names such as Casmara and Olivia Garden. This strategic segmentation ensures smooth operations and tailored support for different market segments.
Subham Virmani, Director, added, “This rebrand is also a renewed promise to our salon partners, one that strengthens our commitment to being more than just a distributor… As we expand globally, we remain deeply rooted in our purpose, to empower salons to thrive, scale, and succeed with us.”
Founded in 2002, Esskay Beauty’s rebrand marks a bold new chapter, reinforcing its role as a strategic partner and enabler of long-term growth for the beauty industry, both in India and on the global stage. The new identity will be progressively rolled out across all touchpoints, backed by a dedicated team of over 300 professionals.
For further information, email at [email protected], visit www.esskaybeauty.com
