The 56th edition of Cosmoprof Worldwide Bologna has emphatically cemented its position as the epicentre of the global beauty sector, drawing an unprecedented 255,000 beauty professionals from 150 nations. This record-breaking attendance, coupled with the presence of 3,128 companies representing over 10,000 brands from 65 countries, highlights the event’s indispensable role in fostering industry connections and driving growth. Bologna once again transformed into the undisputed world capital of beauty, facilitating crucial deal-making, knowledge exchange, and the unveiling of cutting-edge innovations.
Gianpiero Calzolari, President of BolognaFiere Cosmoprof, expressed immense pride in the edition’s success, noting a significant 4.5% increase in visitors compared to the previous year. Strategic buyer programs and collaborations with the Italian Ministry of Foreign Affairs and ITA – Italian Trade Agency facilitated the strong international presence, including 80 delegations from key global markets. This influx of high-quality international attendees underscores Cosmoprof’s vital contribution to the global reach of “Made in Italy” beauty.
The atmosphere buzzed with deal-making, insightful exchanges, and the palpable excitement of discovering the latest innovations and trends shaping the beauty landscape. Cosmoprof’s exclusive Buyer Program proved instrumental in facilitating meaningful connections, providing invaluable networking and matchmaking tools that empowered professionals to maximize their time and forge new partnerships. Complementing the bustling exhibition floor was a rich tapestry of educational sessions, hands-on training workshops, captivating live demonstrations, and engaging special initiatives, all contributing to an enriching and comprehensive experience for attendees.
Echoing this sentiment, Matteo Zoppas, President of ITA, highlighted the cosmetic industry’s robust export growth, emphasizing its role in stabilizing the national economy. Benedetto Lavino, President of Cosmetica Italia, further emphasized the sector’s impressive €16.5 billion revenue and its significant trade surplus, solidifying Italy’s position as a leading global player in cosmetics.
Cosmoprof Bologna 2025 also served as a crucial platform for identifying emerging trends, with a strong focus on sustainability, personalized products, and the integration of advanced technologies like artificial intelligence. The expanded exhibition space, showcasing new product categories, reflected the dynamic evolution of consumer demands. As Enrico Zannini, General Manager of BolognaFiere Cosmoprof, stated, the event provided invaluable insights into the future direction of the beauty sector. With preparations already underway for the 2026 edition, Cosmoprof continues to be the essential compass guiding the global beauty industry towards innovation and growth.
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