Schwarzkopf Professional has relaunched their Bonacure range focusing on clean formulation and sustainable packaging. Combining the strength of the popular Bonacure technology with a fresh, clean solution, the brand intends to deliver the best hair care solutions with 100% vegan components. Carefully developed and selected to fit the unique demands of different hair type, Schwarzkopf’s commitment towards clean beauty and enhanced products is altering the face of professional hair care for good.

This new range offers seven categories to cater to varied hair types and needs:-
  • Clean Balance: Formulated for all hair types, the range with the anti-pollution water removes environmental pollutants, residue, impurities and dirt, resulting in freshness for up to 24 hours.

  • Color Freeze: Apt for colored hair, the collection is the 1st vegan color locking system that aims to improve color radiance and rebalance hair structure to optimal pH 4.5, resulting in shinier hair. The advanced technology also locks in hair color, ensuring long-lasting color vibrancy.
  • Frizz Away: This range provides up to 72 hours of anti-frizz effect while smoothening the surface to prevent static. It instantly improves manageability, resulting in shinier hair.
  • Moisture Kick: A power-packed range for normal to dry, brittle or curly hair, this range provides suppleness to the hair, retains the optimal moisture level and helps prevent dehydration.

  • Repair Rescue: This range instantly reverses 3 years of damage and assures up to 95% less hair breakage, 85% improved compatibility, 100% stronger hair and seals up to 90% of split ends with sealed ends +.
  • Volume Boost: Curated for fine hair, this range provides up to 92% boosted volume to every strand of hand for up to 48 hours.
  • Time Restore: This range ensures more elasticity, resistance & vitality. It also helps to protect the hair against visible signs of aging. The clay treatment protects hair and scalp from external aggressors, leaving the hair feeling moisturized for up to 48 hours.

The brand recently appointed Mira Rajput Kapoor as hair muse in India.  Speaking about the association, Kapoor says,’’ I have been increasingly conscious about the social and ecological footprint of my lifestyle. I embrace clean formulations and high-performing products that are free from compromise but full of promise.

Schwarzkopf Professional’s iconic BC Bonacure range is now available in an advanced, clean formula infused with the power of Vegan Keratin. Available in a sustainable packaging and infused with ingredients you trust, this high performance assortment has just the right solution for any hair type or concern.