In the last few years, there has been a drastic shift in the personal care choices of consumers as they have been making a conscious choice of ingredients in the products they purchase. CII (The Confederation of Indian Industry ) stated that the Ayurvedic beauty and wellness market in India grew by approximately 15% in 2020. This shows a broader aspect of Indians choosing sustainable living, and also knowing the benefits of Ayurveda, which is an ancient old Indian system of medicine that promotes overall well being.

Chemical based products also have amazing benefits but people have to look out for the potential irritants and bad ingredients in it mindfully. Ayurvedic or some natural ingredient, if used directly, comes with a risk, but instead if it’s formulated clinically with the perfect concentration for skin care it can be very beneficial.

Ayurveda is an old part of India’s way of life. People are starting to like it again because they want a holistic approach to taking care of themselves. Ayurveda teaches us to keep our bodies in balance and feeling good. They use things like neem, honey, aloe vera, and sandalwood to help skin and hair, which has been known for a long time.

Now, more and more Indians are using these traditional Ayurvedic products to feel better and remember their culture. The Ayurveda market in India is projected to reach around $4 billion (₹30,000 crore) by 2025, according to the All India Ayurvedic Congress.