The latest report from Beautyworld, created in collaboration with BeautyMatter, offers professionals in the industry up-to-date information, intelligence, and key statistics regarding the fast growing beauty business in the Middle East. Given that the MENA beauty and personal care market is expected to grow from its current valuation of USD 46 billion to USD 60 billion by 2025, the bespoke Beautyworld x BeautyMatter 2024 Middle East Market Report provides a comprehensive and up-to-date analysis of the region’s changing beauty landscape and prospects for future expansion.
The research distills the nuances of consumer demographics, the reasons behind changing trends, and the rise of the new beauty consumer in the region using data, analytics, and insights from industry leaders and experts.
The information examines more than just the region’s growing need for wellness and beauty products. Along with providing analytical estimates of the market value in the near future, it also highlights the strong potential for sustained growth rate in the industry, which is partly due to the Middle East’s younger and more technologically savvy population, urbanization, rising disposable incomes, and expanding expat community.
According to research on the consumer demographics of the MENA area, Gen Z is leading the way, accounting for upto 55% of the population, compared to 36% in the Organization for Economic Cooperation and Development (OECD) member nations.
Along with highlighting the influence of regional brands on a Western market, the report also highlights the growing desire for A-beauty (Arab beauty) brands and products that are tailored to the unique requirements and tastes of Middle Eastern beauty consumers.
Key findings from the survey will also be live-presented by Kelly Kovack of BeautyMatter on the Next in Beauty stage at the forthcoming Beautyworld Middle East 2024 event, which will take place from October 28–30 at the Dubai World Trade Center. The event, which is expected to draw 70,000+ attendees and feature more than 2,000 exhibitors, honors the Middle East market’s significance as a major player in the global beauty industry by serving as a conduit between buyers, sellers, and brands and by giving professionals in the field a forum for networking, learning, and global trade.
For more information and to register, visit www.beautyworld-middle-east.ae.messefrankfurt.com
