On the occasion of World Environment Day that falls on June 5th, 2024, Wella Professionals takes the opportunity to reflect its commitment to sustainability and making eco-friendly choices. It brings to you the Elements Range, a caring, yet high-performing line, which is designed with up to 99% natural-origin formulas*. Inspired by nature, this range is free from harsh chemicals such as silicones, sulphates or animal-derived ingredients. All the products in this range come with specially curated fragrance, inspired by the green wood’s of the Amazon forest. The products are enriched with the NuTree complex which is a powerful antioxidant that helps reduce free radical damage. These products have anti-irritant properties that help to balance and calm the irritated scalp. The pro-vitamin B5 helps to repair the inner keratin cell structure and leaves the hair smooth, healthy and nourished from the roots to the tips.
The Elements Range unfolds into a two regimen solution:
Renewing: Renews hair smoothness and shine, while protecting from mechanical stress (combing or heating tools)
Calming: Soothes and comforts dry or delicate scalp, while giving it a moisturised feel
The brand brings forth these high performing hair care products that are not only made of conscious ingredients, but also come in responsible packaging, making the switch to sustainability an easy choice. The packaging is made from recycled and recyclable materials. The products also come in recyclable pouches which are made from 72% less plastic per 4 ml as compared to Elements bottles, tubes and jars.
*from 91% to 99% natural origin ingredients, depending on products
Wella Professionals’ Elements Range includes Renewing Shampoo, Renewing Conditioner, Renewing Mask, Renewing Leave-in Spray, Calming Shampoo and Calming Serum.
The above-mentioned products are available on Nykaa and Amazon.