Wella Professionals, the No.1 Salon Color Brand in the World, recently launched Koleston Perfect Me+ at the prestigious Jio World Convention Center in Mumbai. Koleston Perfect Me+ Colour, a product that revolutionizes hair colour, is not just a hair colour; it’s a game-changer. With its innovative formula and extensive range of shades, it sets a new standard in the industry, offering customers unparalleled quality and performance while ensuring healthy colour transformations.

Formulated with the combination of a Metal Purifier and the ME+ Technology, it delivers superior hair bond protection by preventing the damage caused by metals during the hair colouring process; getting rid of the requirement of pre-treatments for neutralizing the metals. It is free from allergens like PPD PTD. This ground-breaking innovation ensures even colour performance and true-to-tone results. With over 100 shades to choose from, the colour ensures 100% grey coverage.

The main highlight of the event was the presence of Wella Global Ambassador James Earnshaw, who arrived in India for the very first time. He was accompanied by Wella India Passionistas – Natasha Naegamwala, Elton Steve Vessoaker, Nikhil Sharma, Nandini D’Rozario, Placid Braganza, and Rohan Patel. The Launch event was attended by esteemed guests and experts from the Indian hair industry, the launch marked a significant milestone for professional hair colour in India.

Speaking of the launch, Pravesh Saha, General Manager, South Asia, Wella Company said, “At Wella Professionals, we are dedicated to enhancing the craft of hairdressing in India by introducing the latest international trends and innovations. We are thrilled to introduce Koleston Perfect Me+ to our esteemed customers and the hairdressers community. This product represents a significant leap forward in hair colour technology, offering a healthier alternative without compromising on performance or quality. With the introduction of Koleston Perfect Me+, Wella is delighted to introduce a ‘New Era in Hair Color in India’.”

Adding about the groundbreaking technology, James Earnshaw, Global Ambassador, Wella Professionals said, “The introduction of Koleston Perfect Me+ marks a pivotal moment for the hair colour industry in India. It’s innovative formula and diverse range of shades set a new standard, ensuring our customers from India experience excellence in colour like never before. I can attest to its superior quality and exceptional performance which will revolutionize the hair colour industry in India.”

The event was not just about unveiling a product; it was an immersive experience. The audience was treated to breath-taking looks created by James Earnshaw, Wella Professionals Global Ambassador, Wella India Ambassadors, Nitin Manchanda, Creative Head at Wella, and Gaurav Gupta, National Education Delivery Lead, Wella, along with the 6 Passionistas displaying the superior performance of the new Koleston Perfect ME+ color.