Fashion designer Victoria Beckham has indicated she may move into the wellness market, potentially mounting a challenge to Kourtney Kardashian’s Poosh and Gwyneth Paltrow’s Goop empires. Beckham launched a new make-up brand, Victoria Beckham Beauty, recently, and hinted there is more to come, saying: “I talk a lot about my lifestyle, the vitamins I take and about the working out, so that’s what’s next – wellness. It’s not about skincare that makes you look younger, it’s about being the best version of yourself”. Beckham says the new company is ‘committed to formulating all products with safety, transparency, education, and inclusivity.’ The brand also emphasises sustainability, the use of minimal plastic, post-consumer and recycled materials.
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