Vega is expanding in a big way and plans to launch 90 products expand to 8000-10,000 stores by end of FY 2023. This expansion is in line with the brand’s plan to be in tier 2 and tier 3 cities. In these places, consumers want to have better quality products with stronger value proposition using a multi-channel approach.
Vega has seen a huge potential in the personal care appliance market with consumers shifting focus towards personal grooming and styling. Thus, the company plans to focus on men’s grooming segment along with beauty accessories and personal care.
In the last three years, Vega has expanded its presence on many e-commerce portals like Flipkart, Amazon, Trell, Ajio, Tata Cliq, Nykaa and more. It plans to continue with this expansion and will be available on Bigbasket, Blinkit and many others too.