Fixderma Skincare appoints celebrity Vaani Kapoor to launch their new Shadow Sunscreen range. The Fixderma Shadow SPF 50+ Gel Sunscreen is lightweight, waterproof with a skin-nourishing formula. It has a unique gel formation that prevents the skin from getting oily and also protects from sun damage of all kinds.
In the campaign called #MeetYourRealSkin, Vaani speaks about the importance of a holistic approach to skincare and a strong connection between radiant skin and a healthy lifestyle. The campaign emphasizes on making good choices towards lifestyle and skincare routines for robust skin health. It also reiterates the significance of using a sunscreen to protect it from sun damage, including skin cancer, sunburn and premature ageing.
According to Shaily Mehrotra, CEO and Founder of Fixderma Skincare, this campaign aims to inspire people to have a healthy skincare regimen that boosts skin health and self-confidence through their products and informative content.