Tira Beauty has officially launched Nails Our Way, a nail polish and nail care line. Headed by Isha Ambani, the line of nail products is aimed at empowering consumers to express themselves and their creativity through their nail art.
Nails Our Way contains four distinct lines of nail enamels – ‘Gel Well’ – high-shine, super glossy, ultra-pigmented gel polish, ‘Swift Dry’ – a quick drying formula, ‘Breathe Away’ – a porous formulation meant to allow air to reach the nail bed, and ‘Treat Coat’ – a nourishing, enriching, enamel. The four together consist of a total of about 170 polishes in vibrant colours. Additionally, Nails Our Way features a line of nail care products including an accessories kit, a cuticle softener, a nail primer and a nail hardener, as well as three nail polish removers. A French manicure kit and gift sets complete the impressive collection, all available at the Tira Beauty website.
Nails Our Way is dedicated to product excellence and consumer satisfaction, which can be seen from the care taken in the formulation of each product. The nail enamels are toxin-free, cruelty-free, and formulated in France. They aim to provide an experience similar to a salon treatment, right at home.
Isha Ambani-owned Tira Beauty has been making and executing various expansion plans in the last few months. Previously, she had launched a collaboration with Deepika Padukone’s 82°E. They have also launched Tira Tools, a line of premium beauty tools. Together with their offline expansion plans and their brand campaigns, they are sure to make waves in the market with Nails Our Way.
