19 Mar 2024

The Face Shop, a leading Korean beauty and skincare brand, has chosen actor, Khushi Kapoor as its first Indian brand ambassador so as to connect with the youth of the country. Kushi’s genuineness and her belief in Korean skincare rituals will help in cementing the Face Shop’s presence in the Indian market.

Khushi Kapoor is a popular Gen Z and, her recent public advocacy, on clean products and self-care make her the ideal choice to be the brand’s face for India. She propagates using natural ingredients and sustainability in her skincare regime, which is what The Face Shop emphasises too.

With Khushi as the brand ambassador, The Face Shop aims to redefine skincare routine and beauty standards in India. This alliance will improve the brand’s visibility as well as promote ethical beauty choices.