16 May 2024

Swiss Beauty has recently launched a new GenZ makeup collection called CRAZE to fulfil the daily beauty requirements of youngsters. The products are packaged in trendy colours with formulas using GenZ slang. All the products have bold colours for the face, eyes, and lips, celebrating youth’s passion and self-expression.

The new collection includes makeup essentials such as eyeshadows and blush palettes, lip balms, mascaras, and 12-hour stay lip crayons. They also have primers and fixers. All the products are multi-functional, making it convenient for young consumers.

The new product line will be available on Nykaa, Amazon, Myntra, and Purplle along with the newly launched micro website.

According to Saahil Nayar, CEO of Swiss Beauty, the new collection is meant for the younger population who are entering college, finishing graduation, or entering the workforce. The products have vibrant hues and unique formulas that allow the youth to express their unique personality through makeup and fulfil the unmet makeup needs of the GenZ.