18 Dec 2023

Shiseido Company, Limited has announced the launch of Shiseido Long Term Investments for the Future (LIFT) Ventures. It is a limited liability company that will invest in novel early-stage companies in the beauty wellness industry. The new company will be focusing on investment in innovative technologies and portals along with high-growth brands and new business models. The main focus region will be the West, but it will keep its eyes open in the global arena too. Shiseido Americas’ President and CEO, Ron Gee will be heading LIFT Ventures from New York City. Having a dedicated fund is in line with Shiseido’s aim of becoming a successful personal beauty wellness company.

At the same time, Shiseido has also invested in Phi Therapeutics, Inc, an expert in bacteriophage technology and in Patrick Kidd Holdings Pty Ltd, a men’s grooming brand.

According to Masahiko Uotani, Chairman and CEO of Shiseido, LIFT Ventures is an excellent opportunity for Shiseido to forge alliances with companies that create beauty wellness solutions and further its aim of expansion. Ron Gee added that LIFT Ventures is a way to move forward with the primary aim of innovation. The company aims to support and mentor new businesses and have strategic collaborations to attain long-term growth.

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