Actor, Shilpa Shetty Kundra is part of Mamaearth’s latest ad campaign, #IssWinterGlowNaturally. The campaign speaks about the goodness of home recipes using natural ingredients for winter skin.
The ad films starts with Shilpa going to her friend’s house who is frustrated about her skin. She gives her friend Mamaearth’s latest product, the toxin-free Honey Malai Cold Cream that is infused with the goodness of honey and malai.
The campaign brings out the use of home ingredients to give the skin a natural glow and ample of moisture in the winter. It showcases the brand’s ideology of goodness from within using natural ingredients.
According to Ghazal Alagh, Co-Founder and CIO at Mamaearth, millenials are increasingly seeking natural products that are safe. The brand has always propagated the use of natural ingredients with science; and honey and malai are two ingredients that have been used since ages for healthy, supple skin. The millenials will surely like the product range.