27 Sep 2023
Recode Studios is expanding its presence in India and has opened its 10th store in Ludhiana, Punjab. This expansion entails an investment of Rs. 1.5 million and shows its growing presence in the retail world.
Recode mainly focuses on tier 1 and tier 2 cities due to the gap found in getting high-quality cosmetics in these markets. It has further expansion plans and aims to have another 10 stores by FY 2024 and a revenue of Rs. 50 crores. Its main expansion strategy includes product diversity and an increase in Stock Keeping Units (SKUs).