Dr. Rashel has become a leading brand in the beauty and personal care space in India. Launched by Pravin Bhimji Bera and Devji Meghji Hathiyani, it offers high quality yet affordable personal care products.
In 2007, the duo started Kavya Cosmetics. After which, they developed products under Petrol Perfume. Soon the brand gained popularity as there were very few Indian brands around then. After this success, the two of them started Dr. Rashel in 2013.
Dr. Rashel is based in Mumbai and aims to offer consumers premium-quality skincare and personal care products at affordable prices. All the products are safe and natural. They are dermatologically tested, free from SLS, parabens, silicones, and mineral oils as well as FDA-approved. The main target market for Dr. Rashel is men and women above 18 years.
The brand entered the beauty market with only scrubs, but today it has grown exponentially, introducing products in haircare, skincare and body care categories. With more than 25 categories and about 300 variants the company is on its way to becoming an important player in the beauty and personal care industry.
With the Indian personal care industry expected to expand at 6.3% to touch Rs 33,000 crores by 2027 according to ResearchAndMarkets.com, Dr. Rashel aims to gain from this growth with plans to venture into tier 2 and tier 3 cities. The company has more than 3,25,000 retail outlets in India and over 300 SKUs and aims to start a holistic haircare regime in the next quarter.