Priyanka Chopra’s beauty brand Anomaly has become the 2nd wealthiest celebrity beauty brand surpassing, Rihanna’s, Kylie Jenner’s, and Selena Gomez’s brands, as per Cosmetify, a UK beauty comparison portal.
According to a report published by Cosmetify, Anomaly’s annual revenues touched £429.9 million, just short of Rihanna’s beauty brand that stood at £477.2 million, but crossing Kylie cosmetics that was at £301.4 million. This was followed by Ariana Grande’s R.E.M and Gomez’s Rare Beauty.
According to Cosmetify, a brand’s success can be measured on different parameters but revenues are the most pivotal and hence, the company came up with a list of the wealthiest celebrity beauty brands on the basis of their annual revenue.
Anomaly was launched in the US in 2021 and in India in December 2022.