Plum, a leading vegan beauty and skincare brand, has opened its first store in Amanora Mall, Hadapsar in Pune. The new store will have a wide range of products including the brand’s bestselling haircare, skincare, and makeup products. All these products will have a fine blend of vegan, natural, and cruelty-free ingredients.

According to Surjit Singh Rajpurohit, Chief Executive Officer, Amanora Mall, the mall has undertaken the Amanora makeover initiative and with Plum opening a store in the mall, it will give customers a diverse range of skin care and beauty products.

Plum has opened another store in VR Mall, Dumas Road in Surat, Gujarat earlier, and has plans to expand to 100 stores all across India.