Pilgrim, the Direct-to-Consumer beauty brand has named Konark Gaur as their new Chief Marketing Officer. Konark Gaur is the former business head of Marico Ltd.
As the CMO at Pilgrim, Konark will be heading the marketing & commercial strategies to help ensure growth in the next phase for the company. He will also be responsible for launching new categories in the beauty as well as the personal care space of the brand.
Pilgrim is extremely delighted to have Konarkonboard, as his expertise and proven success in uplifting brands to becoming leading brands makes him the ideal partner to help Pilgrim grow further. 2023 is supposed to a crucial year in their growth trajectory and with Konark Gaur heading their consumer-insight driven marketing strategies, they are looking forward to building a credible brand in the personal care space.
On his appointment, Konark Gaur shared, “Pilgrim is curating and innovating “native” global experiences and not merely importing global ingredients. This is what excites me the most about the company, the founders, and their vision. At this crucial juncture, I aim to scale awareness and growth across multiple channels that can help fast-track Pilgrim’s journey to being the most preferred and loved brand in the beauty and personal care industry,” as reported by Fashion Network.
Konark has had previously worked with corporates like Marico, Nestle, etc. and has an experience of over two decades in various sectors.