Eternal Journey, a French luxury fragrance brand, plans its debut in the Indian market in collaboration with Mumbai-based brand Baccarose. Eternal Journey is slated to enter the market in premium hotels, e-commerce, and concept stores, possibly starting in Hyderabad.
Pierre Ravan launched Eternal Beauty internationally with his consumer base in mind, hoping to find an audience which understands and appreciates their core imagery. Given that Eternal Beauty is inspired by Indian cultural artifacts, Raven believes that Indian consumers would appreciate and be attracted to the innovative products.
The current catalogue of Eternal Journey perfumes has three fragrances: Sunrise to Sunset; an awakening, energy-boosting scent inspired by the sun salutation pose, Sunset to Midnight; a warm, powerful scent with hints of incense, and Midnight to Sunrise; a creative, euphoric sense inspired by night time. Together, they form “The Journey”, a 24-hour evolving fragrance process.
Eternal Journey was founded by DJ, yoga practitioner and perfume specialist Pierre Ravan. He is the founder of the KaRavan concept, a combination of feel-good music, yoga, and meditation. Previously, he has worked as a distributor and consultant with brands such as Paco Rabanne, Dolce & Gabbana, Galliano and Thierry Mugler. Finally, he has brought his vision to life in his own brand, Eternal Journey.
Baccarose, launched in 1984 by Hemansu Kotecha, is Eternal Journey’s distribution partner in India. Pierre believes that working with a brand well-established in the Indian market would be an asset for extending their reach and accelerating their progress. Baccarose, the owner of 16 warehouses across India, is able to provide their services in that regard. They currently work with e-commerce platforms such as Nykaa, Sephora, and Lifestyle and see immense potential in India’s untapped consumer landscape.
Eternal Journey is currently available in stores across the world, including in Dubai, Berlin, Paris, and Abu Dhabi.
