P&G has collaborated with Lazada, the e-commerce platform, to launch new haircare microsite, #HairDNA. It is the first retailer partnership for P&G in Southeast Asia. The microsite will be available in Indonesia initially and then in Philippines. It will expand to other parts of ASEAN markets in July.

In this interactive platform, users can get customised hair tips and product recommendations from P&G brands, including Head & Shoulders, Pantene, Rejoice, and Herbal Essences.

According to Moran Lucy, Senior Director for e-Commerce sales Asia Pacific, Middle East, and Africa at P&G, with  #HairDNA, all Lazada shoppers can find the correct products that suit their hair type. It will make shopping a more interactive and easier process with quality recommendations. P&G will have more such collaborations with Lazada for improved customer shopping experience.