Actor Nayanthara announced the launch of her skincare brand, 9skin, on 14th September, soon after her movie release, Jawan. The products from the brand have used formulas inspired by modern science, non-technology and nature to up the skincare game. These will be available from 29th September 2023 onwards.

Well known for her acting prowess in the south, 9skin is Nayanthara’s second business venture, in the cosmetics and beauty world. Prior to this, she had launched The Lip Balm Company, a lip balm business that she initiated with dermatologist, Dr. Renita Rajan.

The announcement has received mixed reviews.

Many people have compared her brand to Deepika Padukone’s 82°E while others have criticized it. Some people viewed this launch as a trend that most celebrities are getting into skincare brands while others pointed out the great marketing strategy as it came soon after her latest movie Jawan became a blockbuster hit. Someone also pointed out that the brand will not be successful as it looks very basic.