Paul Mitchell has launched a clean hair-care line that has products for four categories including; every-day, anti-frizz, hydration and repair. The formulation uses natural ingredients and the packaging is sustainable; making the range completely eco-friendly. The products are free of parabens, sulfates, phthalates, DEA and mineral oils. They are made up of organic ingredients and the packaging is completely recyclable, made of 90% Brazilian sugarcane.

Initially, the products will be sold to Ulta and the brand’s U.S. salon partners. Thereafter, it will start selling them on Amazon. Eventually, the brand plans to have a global sale of the products in the UK, Asia, Canada, and Germany.