Paul Mitchell has signed supermodel Winnie Harlow as the brand’s first global ambassador. Micaiah Carter shot the 2021 brand campaign that celebrates “the power of self-expression through hair, inspiring consumers to embrace their distinct beauty and explore their style.” On being chosen as the Global Brand Ambassador, Harlow expressed, “Partnering with an iconic brand like Paul Mitchell is close to my heart, as my mom was a hairdresser. I loved seeing her transform a client’s hair, put a smile on their face and leave them happy and ready to rule the world.”