06 Feb 2024

L’Oreal’s NYX Professional brand has debuted its Super Bowl commercial with Cardi B on the occasion of its 25th anniversary. In the 30-second ad, the brand will showcase its newest product, the Duck Plump Extreme Plumping Gloss.

Super Bowl has gained a lot of popularity amongst the female audience off late with many of the renowned brands like Fenty Beauty, Elf, and Olehenriksen advertising their products through it. NYK Professional has also aligned to this popular culture, especially after its Barbie-themed make-up range launched last year and the New York Liberty WNBA team sponsorship.

According to Denee Pearson, Global Brand President at NYX, the brand’s makeup range is based on entertainment and in 2024, they want to continue with the pop culture content that is loud, fun and vibrant.