Nykaa recently launched Nyveda, a new Ayurvedic beauty and wellness brand on Nykaa.com. The range comprises of a range of hair and skin oils infused with potent roots and ingredients focused on extreme nourishment. Featuring two hair oils – Nyveda Revive My Roots & Nyveda Restore My Shine and a body oil – Nyveda Nourish My Skin Body Oil, each oil consists of nature’s best ingredients for nourishment. Its earthy fragrance is aimed towards calming the senses and self-relaxation.
Infused with potent ayurvedic ingredients including Vetiver Root, Karanja Seeds, Jaswandh(Hibiscus) flower, Curry Leaves and Harad Seeds, the hair oil is extremely soothing. Similarly, the body oil has a luscious hue of gold quintessential to the Lakadong Turmeric it contains.
Inspired by ancient ayurvedic texts such as the Bhav Prakash Nigantu, the range strikes a harmonious balance between age-old wisdom and beauty rituals. Just like its formula, the packaging of Nyveda is lightweight, sensorially elevating andvery convenient to use. It is also 100% recyclable, sustainable and commits to recycle 3x of the plastic it uses.
Nyveda is exclusively available on the Nykaa app/website along with the Nyveda’s website from 16 February 2023.
On the launch, Falguni Nayar, Founder & CEO of Nykaa, Nyveda, revealed, “Nykaa’s owned labels strategy is centred around improving lifestyles through thoughtful and well-timed offerings that are customised to the unique needs of Indian consumers. It is a natural extension of our portfolio, given the relevance of Ayurveda in the Indian notion of beauty and wellness. In their effort to choose a holistic approach to beauty, consumers are leaning towards products and rituals that are both efficient and convenient. With this in mind, we have created the new range of oils from the brand, that delivers the age-old, trusted knowledge of Ayurveda in a powerful formulation, for a modern lifestyle.”
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