09 Nov 2023

Nykaaland, the inaugural and premier beauty festival by BookMyShow Live and Nykaa was a resounding success with over 15,000 attendees and 800 influencers. The festival saw people from all parts of the country with experts, industry influencers, beauty enthusiasts converge to celebrate and promote the beauty industry.

About 5,000 people attended 12 masterclasses held by industry stalwarts like Daniel Bauer, Namrata Soni, Baltasar Gonzalez Pinel,  Sandhya Shekar, and Mickey Contractor. A whopping 100,000 samples of beauty products were distributed to the attendees to discover and experience a wide range of products and 5,000 pieces of informative content was created.

The festival was studded with stars including, Katrina Kaif, who launched Kay Beauty’s new eyeshadow palette and Kriti Sanon, who launched Hyphen’s new lip balms. Among the celebrities were Janhavi Kapoor, Nykaa’s brand ambassador, Masaba and Nushrratt Bharuccha who were present at the opening night. Lastly, Jim Sarbh introduced Schwarzkopf Professional’s new brand film.

In the line of ‘firsts’ was Mario Dedivanonic, a well-known makeup artist who had his first masterclass in India for aspiring makeup artists. Bath & Body Works launched their celebrated collection in India, while Urban Decay debuted in the country at Nykaaland. Amongst others, Nyveda, Nykaa Naturals and Earth Rhythm launched their products during the festival. At the The Foundation hanger, more than 80 international and Indian beauty brands were featured.

There was festivity all around with music at the Spotlight Stage and Highlighter Hanger. Ritviz, DJ SA and DJ Ishani, along with UK’s sensational pop icon HRVY enthralled the audience with electrifying music as people shopped and vibed to this fantastic celebration of beauty.