Nykaa Profits Increase 30% Annually Due to Premium Beauty Brands

Nykaa has witnessed a 30% increase in profits annually to INR 9,911 million with revenues rising 27% to INR 22,672 million due to a rise in premium beauty brands. As per Parent FSN Ventures, premium brands will now account for 66.66% of store GMV, showcasing a gross margin rise of 119 points in FY Q3. During the same period, Nykaa launched about 200 brands.

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Due to content-led approaches like the ‘Nykaa Wali Shaadi’ series and the ‘Nykaaland’ festival, which reached over 1 billion and increased the customer base to 40 million, Nykaa has risen by 29% annually.